About Blogs

Blogs started out as online journals where bloggers posted personal opinions and observations.  Over time, blogging has been adopted by businesses as an important social media marketing strategy.  Business blogging can:

  • Attract visitors to your site 
  • Build recognition for your brand, company and level of expertise
  • Increase Search Engine Optimization through fresh content
  • Develop interactive, loyal relationships with potential and existing customers
  • Deliver important news about your company
  • Provide a platform for cross-promotion and affiliate marketing

Faithfully sticking to the two cardinal rules of blogging will greatly enhance your success:

Rule #1: Know your audience and post content that piques their interest and entices them to come back for more.

Rule #2: Create and maintain a consistent blogging schedule.

A few other important factors to keep in mind are:

  • Be patient and persistent, building a blogging community takes time
  • Encourage participation by asking for comments and feedback
  • While the tone of the blog can be casual, make sure the writing is crisp and error-free and the page layout is easy on the eyes.

Here’s a sample blog I wrote  that is designed to attract residents for a townhome community in Denver (used with permission).  The first blog stays in place as a great description of how cool it is to live in downtown Denver.  It is followed by other posts that describe current things to see and do, plus cool little tips about Colorado and green living.

Living in Downtown Denver

Downtown Denver offers a lifestyle that is vibrant, varied and uncomplicated.  You’ll experience the best of urban living in a setting that embraces the natural beauty of the Rocky Mountains – always visible and just minutes away.

Denver truly has something for everyone and Benedict Park Place gives you easy access to all of it.  Transportation is a snap, even without a car, via the Light Rail, bus system and the free 16th Street Mall Shuttle (MallRide).

The Benedict Park Place neighborhood received a “Walker’s Paradise” (92 out of 100) rating from Walk Score™.  The downtown area has over 80 acres of parks and open spaces to stroll through and enjoy.  Bicyclists are welcome in and around Denver, which was rated the #1 bicycle-friendly city in the USA by Bicycle Magazine.

With over 450 shops and restaurants, downtown Denver is a mecca for fashionistas, bargain hunters, and lovers of fun and good food.  You’ll find humble hot dog stands, lively neighborhood taverns and gourmet five-star restaurants.  Denver really captures the flavor of culture and cuisines from around the world.

Sports and Entertainment

Something is always happening downtown.  Benedict Park Place is only minutes from the Pepsi Center where you can enjoy professional basketball, ice hockey, concerts by major artists and other events.  Equally close are Invesco Field, home of the Denver Broncos and Coor’s Field where the Colorado Rockies play major league baseball.

The Denver Performing Arts Center is a complex of nine stages and theaters that make it the second largest performing arts venue in the world.  You’ll find a pleasant mix of smaller theaters and art galleries sprinkled throughout the downtown area.

Downtown is Great for Students

Denver welcomes students of all ages.  Denver Public Schools is an innovative district that manages public schools for grades K – 12.  Additionally, there are three college campuses located in or near downtown Denver:  Metropolitan State College of Denver (Metro), University of Colorado Denver, and the University of Denver (DU).

Businesses Thrive in DenverRocky Mountains

The success of the city of Denver largely depends on a thriving business community.  Several global corporations have Denver headquarters, including ProLogis, RE/MAX, and Western Bancorp.

In contrast, Denver supports thousands of successful entrepreneurs and is heralded by some as the “business networking capital of the world.”  Denver attracts innovative and enterprising business professionals from around the globe.

To learn more about living and doing business in Denver, visit City and County of Denver, the official government site.

If you dream about living in an urban, upscale space; walking to fabulous shops and restaurants; being minutes from theater, exhibits and concerts; having easy access to professional sporting events; and enjoying the diversity and culture that infuse Denver’s enchanting city vibe, then contact Benedict Park Place today.

Welcome home to Benedict Park Place.

Here is a sample of the monthly blog for the same client (used with permission).

Benedict Park Place Community News – April 2010

Welcome to the Benedict Park Place Community News Blog – your friendly source for what’s hip and happening in our neighborhood and downtown Denver.

Things to See and Do

April is filled with all kinds of events and attractions.

There’s the amazing Body Worlds and the Story of the Heart exhibit at the Denver Museum of Nature and Science.  In town until July, this brand-new display features over 200 specially preserved human specimens that illustrate in stunning detail how the heart sustains human life.

The Denver International Auto Show comes to the Colorado Convention Center April 7th through 11th.  Preview new models, some for 2011, and see what combination of style and energy efficiency is coming down the road.

Doors Open Denver, a two-day, behind-the-scenes celebration of some of Denver’s architectural highlights happens the week-end of April 17th – 18th.   Get the inside scoop on a selection of our city’s most spectacular buildings.  Take a tour with an expert or sign up for a self-guided urban adventure.  Admission is free.

April marks the end of the regular season for the Denver Nuggets at the Pepsi Center.

As professional basketball starts to wind down, major league baseball is just getting started.  The Colorado Rockies home opener against the San Diego Padres is scheduled for the afternoon of April 9th at Coors Field.

Denver is home to an enchanting variety of performing arts stages, venues and exhibits.

April theater offerings include Cinderella, Opus, and Momma Hated Diesels.

On the music scene, look for Blaine Larsen and B.B. King.

Dance aficionados can catch the Seven Falls Indian Dancers, Denver Dance Starz and Starpower.

For more information, check out the Denver 365 Year-Round Events Guide and the Downtown Denver Partnership Happenings page.

Colorado Fun Fact

Did you know Colorado has a state fossil?  Yes it does.  Our state claims the Stegosaurus, a large herbivore with distinctive plates running down its spine as its prehistoric mascot.

Eco-Tip for April

Unplug your cell phone charger!  Did you know only about 5% of the energy drawn from your cell phone charger cord actually charges your phone?  The other 95% simply heats the charger when it’s left plugged in to the wall.  Treehugger.com has more information.

Resources

Need to know more about living and doing business in Denver?  You’ll find tons of useful information at City and County of Denver, the official government site.