Copywriting

Copywriting at its best is engaging, entertaining and above all, persuasive.  Copywriters appeal to emotions, hopes, dreams and fears to convince readers to take a specific action.  They create a sense of urgency and connection to compel readers to click, call or buy NOW.

Below are two copywriting samples.  Both have the mission of convincing existing members of a referral service to use their membership seal of approval as a sales tool to increase customer confidence and credibility.  They focus on benefits of primary importance to service professionals.  The first sample is more traditional in nature, while the second one stretches into a more humorous approach.

 

 

Click here to see the complete document.

Scroll down to see the more humorous version of this piece.

 

 

 

 

 

 

 

 

 

 

 

 

Click here to see the complete document.