Editing

There are many levels of editing:

  • Developmental — the editor is involved in designing the document from scratch
  • Content –the editor re-works an existing piece with the goal of improving the quality and flow of the writing
  • Copy — the editor reviews for grammar, punctuation and adherence to style guidelines
  • Proofreading — the editor reviews work prior to final publication

I have experience in all phases of the editing process.  As a writer / editor, I enjoy working on projects from scratch.  But I am also skilled at re-writing and polishing existing copy so it creates a vivid image in the reader’s mind and really clarifies the intended message.  Below are “Before” and “After” editing samples.  Do you agree that the revised copy brings color and life to this establishment?  Would you consider giving it a try?

Before

Ron’s Redwood Room is the oldest continually operated business in Salem. The Redwood Room got its name when it was part of the Salem Hotel, which was constructed in 1902. The Salem Hotel opened for business on March 23, 1902. It was torn down on February 1955. This hotel was described as having all the modern improvements except an elevator. It had 100 rooms, a six foot fireplace, a beautiful Redwood bar, and the finest dining room north of Santa Barbara.

It became Ron’s Redwood Room in the early 1950’s when it was owned by Ron Roberts, who had a Ron’s Redwood Room neon sign named and hung on the outside of the establishment. The Redwood Room has survived several fires, three location changes, Prohibition and the ownership of multiple proprietors.

Today at Ron’s Redwood Room, along will all the qualities of a historic tavern including the historic fireplace and Redwood bar, you’ll also find American and Thai food, and the old 1950’s sign restored to its original splendor.

After

Ron’s Redwood Room has the distinction of being the oldest continually operated business in the charming town of Salem on the Central California coast.   The Redwood Room was originally part of the Salem Hotel, which opened its doors in 1902.  The Salem Hotel boasted the finest in modern improvements (missing only an elevator), to make it one of the most progressive, luxury establishments of the day.  It featured 100 rooms, a stunning six-foot fireplace, the finest dining found north of Santa Barbara and a gorgeous, handcrafted bar constructed of native California redwood.

The bar became Ron’s Redwood Room in the early 1950s when it was purchased by Ron Roberts.  Ron hung the now-famous neon sign that continues to welcome patrons from all over the world.  Ron’s Redwood Room has survived several fires, three location changes, Prohibition and numerous ownership transfers

Today, Ron’s Redwood Room provides all the qualities of a historic tavern, including the storied fireplace and magnificent redwood bar.  In addition to being a full-service bar, you’ll enjoy creative, critically acclaimed American and Thai dishes served in a comfortable atmosphere, steeped with history and tradition.  Come visit us soon!  Just look for Ron’s original 1950s neon sign, which has been restored to its original splendor.