Instructional Writing

I am familiar with creating instructional materials ranging from college textbooks to documentation for hardware and software to policy and procedure manuals.  Several things to consider when designing effective instruction are:

  • Identify targeted objectives based on a thorough analysis of the learning task.  Exactly what needs to be taught? What problem can be solved through this instruction?
  • Consider learner characteristics such as experience level, age, cultural background and motivation
  • Provide an overview of processes as well as step-by-step sequences to promote a deeper understanding of important concepts
  • Balance pace, learning increments and cognitive load in a way that maintains interest and encourages progress
  • Use well-established graphic elements to enhance comprehension and provide visual cues to critical material

Below is page that illustrates these important instructional design principles.


An overview of the complete process precedes step-by-step instructions.

The page layout is clean, crisp and colorful with enough white space to be inviting and manageable.

The writing style is concise and tight.

Typographic elements signal visual references, action items and highlight critical information.

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